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St. Peter's University

The world needs more Peacocks

Saint Peter's University needed an enrollment campaign that stood out in a crowded higher-education market. We turned the university's distinctive Peacock identity into a bold, confident invitation to prospective students.

My role: Campaign concept and copywriting, including writing and producing the university video.

Tom Fitzjerrells

Creative Director. Writer. Strategic Creator.

Copyright © 2026 Tom Fitzjerrells

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